This article is not about the proof that QR Codes are superior over barcodes. The QR Code was created to be superior to the barcode for inventory management. Here are four reasons QR Codes are superior to barcodes.
This article focuses on the benefits of using a QR Code when used in printed promotions. QR Codes have advanced from the inventory management tools. They are currently being employed in areas like marketing, too.
These QR Codes provide a variety of opportunities for marketers to reach their audience. How?
Utilizing QR Codes printed on paper lets consumers engage in a manner that’s:
1. Rapid and free of errors
If QR Codes are not available The only way to connect users to online content is to use URLs. However, typing a URL can be tedious and difficult to use on mobile screens.
The average consumer is also likely to make mistakes while typing. In contrast to scan QR codes can be a much more efficient and error-free.
In 2015, the Chicago-based Wintrust Financial and technology provider FIS introduced around 200 ATMs. These ATMs are equipped with QR Codes that allow cardless transactions.
Customers can withdraw cash simply through scanning the QR code on the ATM screen with their Wintrust application.
Based on Wintrust as well as FIS, QR Code-based cardless cash withdrawals take only 8 seconds, compared to 47 seconds for a normal withdrawal.
2. More information
In contrast to online marketing printing-based marketing, it has its limitations. Particularly in the real estate industry. There’s only the amount you can accomplish with a newspaper ad brochures, and product packaging isn’t it? Wrong.
With QR Codes you are able to provide consumers with a means to gain access to unlimited information.
In 2015, the company’s most popular product in India Maggi noodles was banned. The reason was based on claims by the authorities that it had unacceptably high levels of lead.
The ban was eventually lifted however Nestle was aware that the people were distrustful. To restore their faith, Nestle took various steps to demonstrate its conformity with health standards and the law. In order to do this they provided a comprehensive list of ingredients as well as other essential information to customers. It could be about the environment, safety as well as recipes.
It was obvious that it couldn’t print everything on the packaging. Therefore, the company created an QR Code that took customers to a mobile website which contained all the information.
3. Engaging with engaging content
Words are powerful. A image can be worth 1000 words.
However, a video can contain hundreds of images. It is also easier to share. However, it is not possible to distribute these types of rich content through print advertisements, unless you include the QR Code.
Utilizing QR Codes Marketers can distribute rich content through their printed advertisements. This means they’ll see more engagement from their customers. For instance, the packaged food manufacturer Chef’s Basket added a QR Code on its packaging of one of its pasta items. If scanned, it will take the QR Code redirects the consumers to a video explaining the pasta recipe. dish.
4. Effective
Print media is still a great medium to use great for branding however, it’s not interactive like digital or outdoor marketing. However, with QR Codes it is.
With the addition of a QR Code it is possible to create interactive promotions and solicit input from your intended audience. You could run an event, encourage participants to sign up for an event or product and collect feedback from them, or let your customers purchase directly from the newspaper advertisement or flyer.
One good example is ‘World Park” A campaign based on QR Codes which was launched in the city of New York’s Central Park in 2010. QR Codes were placed on boards set up in various locations within the park. After scanning, the QR Codes enticed visitors to take part in an interactive quiz on the park’s past pop culture, music and art, as well as the science and geology.
5. Trackable
If you’re a marketer and you are aware of the significance of data analytics. It can help you gain important insights into your customers. This helps you to identify areas of strength and weaknesses.
Print media, however, on itself, lacks tracking capabilities like digital media. This is why QR Codes can help. QR Codes can help you assess the effectiveness of print marketing campaigns by tracking the scanning activities of your customers. For instance how many people have scan it, what time the scan was done, and from where did they scan it.
Additionally it also comes with an option called event tracking. It reveals how users interact with the information encoded within the QR Code after scanning it. For instance, it could be pressing a button that reads ‘Sign-up’ or “Register Now’.
By using this information you will be able to optimize your future campaigns to the best of your ability.
6. Simple to save money
Another benefit that comes with QR Codes can be that users can save the information on their phones.
For instance, if you scan the Dynamic Vcard QR code, you will see a mobile site that contains your contact information will be displayed. The page has an ‘Add to Contacts’ button that lets the user directly save the contact on their phone.
It is easy to transform your barcode into QR Codes. Utilizing the QR Code on an advertisement gives it a fresh life. Marketers can interact with their customers by engaging them in ways that make the whole process quicker and more efficient.
How do you create QR Codes?
You now know the benefits that a QR Code can offer you. What is the next question: how do you create one?
1. Make QR codes one at one
If you do not require hundreds or thousands of QR Codes, this is the best option for you. You will find an array of QR Code categories to choose from. Based on the situation you can pick an appropriate category.
To make one, all you need is an QR code generator. Simple Google search will provide you with numerous options.
2. Make QR codes in large quantities
If you’re looking to generate QR Codes in large quantities, you’ll need an automated bulk QR Code generation service. It lets you create hundreds of QR Codes in one move. You can select from QR Codes for Website URLs as well as Simple Text QR Codes, Serial Code QR Codes and VCard QR Codes.
It is enough to upload a file that contains all the information to be encoded, then wait for the QR codes to be generated, then download them into the zip folder.
3. Create QR Codes in a programmatic manner
If you are looking to incorporate QR codes in your own system of information, QR Code API can assist you in this process.
It lets you create QR Codes in real-time through your personal information system. There is no manual intervention needed to generate QR Codes.
Best Practices
In addition to the benefits aside from the advantages, you must be aware of the best methods to work with QR Codes:
1. Include an appropriate CTA
CTA is a contraction of ‘Call-to-Action’. It’s a brief instruction that encourages people to perform the necessary action.
It could be something as simple as “Scan here to see the site” or ‘Scan this page to open the file or file’.
2. Include a design on the QR Code
If you’re planning to utilize QR Codes to promote print media, you can create them. This is because customized QR Codes draw the public’s interest and, in turn, receive more scans.
3. Scan the QR Code
It is recommended to try scanning your QR Code before putting them out to your intended public.
4. Select the best print format
If you plan to utilize QR Codes to printing media or for large billboards and posters It is recommended to export them in high-resolution formats like SVG, PDF, or EPS. This ensures you that your QR Code doesn’t get pixelated regardless of how much scaling is changed.
That’s it. This is all you need to be aware of the benefits of QR Codes. QR Code.
The Little Red Journal Business Pages