Do you think adding video to your marketing strategy is a good idea? You’re making a smart decision if you are. Wyzowl’s report shows that video marketing is a great way to educate your customers about your products and services.
Video marketing services can be used by brands of any size to create content that entertains and educates customers. You can also explain complicated issues and build trust with your customers through visual content.
Our goal today is to share some of the key benefits and best practices for creating videos for brands.
What is video marketing?
Video marketing refers to the use of video content for marketing or promoting your products, services, or company. This involves the creation and distribution of video content on multiple platforms in order to increase brand awareness, increase sales and educate customers about your products. You can also use video marketing to show how to’s and give testimonials from customers, as well as to create viral content.
Video is a great way to communicate information in today’s fast-paced world. People are more likely to watch 2 minutes of video than read 10 minutes of information on a blog because of their busy schedules and decreasing attention spans. Wyzowl statistics confirm this trend, with 86 percent saying that they would like to see more videos from brands.
What is the secret to it?
Before you start any video campaign, it is important to set your goals and objectives. What are your goals and what is the definition of success?
It is important to identify the place of your video strategy in the marketing funnel. You should create awareness videos if you want to build brand awareness and establish long-term relationships with customers. These videos can help you grow your audience and improve brand visibility. You should set awareness videos with brand discovery as the goal, not sales. This includes total views and duration.
To convince customers to consider your products, they need more information. You need to provide information that shows they are experts in your niche. They will likely be evaluating different providers. Click-through rates and viewing length are two important metrics for video at this stage.
You want to convert customers into buyers at the conversion stage. To get people to take action, your conversion videos must highlight your unique selling points.
Benefits
Video content is a powerful tool for communicating information to consumers that brands understand. These are the top benefits of including video content in your marketing plan.
Customers prefer to view video
People are visual creatures. They prefer to see video content over reading text blocks. Video content is simple to consume and most people would rather watch a video than read a block of text when they want to learn more about something. Marketers have realized the power of video as a customer engagement tool. According to data from Content Marketing Institure, 71% of B2B marketers and 66% of B2C marketers use video in their marketing strategies.
Engagement is more
Video is more engaging than any other content. Video allows brands to share stories that touch an emotional chord with customers. Video has the best chance to convey your brand message convincingly and convince your target audience. You will see more signups and conversions.
Improved audience awareness and information retention
Videos can also be used to build brand awareness. Video content that is engaging and informative will help customers stay connected to your brand. This will also increase brand recall and information retention which will help customers choose you over other competitors when they need your product.
Amazing for SEO
Great videos are also necessary to increase your SEO performance. Google considers informative videos when ranking websites. Your backlinks will increase as other websites will add the link to your video content to their posts when they have to.
You can share your videos on social media to get likes and shares, which will generate traffic to your website. These metrics are used by search engines to rank websites on SERPs.
Open rates increase
Campaign Monitor reports that subject lines containing the word “video,” experience a 19% increase in open rates, and a 65% boost in click-through rates. Marketers use video content to get more people open their emails. This allows them to quickly deliver a lot of information without the recipient becoming distracted.
Best practices
These are the top tips that will maximize your video marketing strategy’s impact.
It should be part of your content strategy
You should create a plan to create amazing video content for your website and social media channels when you are developing your content strategy. You should identify the areas where video content can strengthen your marketing funnel. To create the framework for your video content, you need to engage a video marketing agency. To ensure that the entire process goes smoothly, gather the resources needed.
Know your audience
Once you have set your goals and allocated resources to your video campaign, it is important to get to know your audience. What are the target users of your video campaign? What are their internet habits? What kind of video content do these people like?
These are just a few of the questions you can ask to better understand your target audience. This research will help you to create video content that appeals to your target audience.
Tell them the story you want to tell
Your videos can be used to tell a story that connects customers to your company. To ensure that viewers stay on the video, create a compelling message that has an emotional hook. You will be able to identify the most important issues that your audience cares about. This information can be used to tell your story and help you show how your brand fits in with their lives.
Learn about size limits, dimensions and quality.
Marketing videos are not required to be a standard length. However, your audience research will help you decide how long your videos should go. To ensure that your videos are approved for publication, make sure you check the dimensions and size limitations of the platforms where they will be posted. Quality is key to attracting users to your videos.
Know your platforms
Consider the platforms where your videos will be hosted. Are there any dimensions or size requirements? To avoid them being pulled down, make sure that your videos are optimized to be used on those platforms.
Remember, a strong CTA can be your friend
Call to action motivates people to do something worthwhile that will help grow your business. This calls to action builds brand awareness and drives traffic by encouraging viewers to share your video.
Video marketing isn’t a one-time event
You shouldn’t create just one video. Track their performances and create multiple videos. You will be able to identify the most popular videos among your target audience by performing a video analysis. A growth marketing agency can help you determine the metrics that you should be tracking when you run a video marketing campaign.
Content marketing can be a powerful medium to educate and inform your customers about your products. Growth Marketing Genie’s video marketing team has the expertise to help you get results from your content marketing strategy.
We are a video marketing and growth agency that will help you tell the story of your brand and build a strong, emotional connection with customers. For effective video marketing services, get in touch.
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