Let’s admit it. It’s not easy growing your own business , no matter how smart or skilled you believe you’re being. You’re thinking “I’m certain that I will rise up to the top of Maslow’s Hierarchy of needs and even get glimpses of the beautiful self-actualisation stage”. However, you are aware that you have to work hard toward this objective.
Companies that produce videos to showcase themselves as brands typically have a great successes. Here are some major benefits your business can reap from using profilfilm to connect with the public.
1. More traffic to websites and online customers
The most effective way to attract an people online for any business nowadays are social media. There is general agreement that the algorithms used for determining content’s ranking have given videos a greater position. Companies that produce any kind of content that is video-based typically see higher views and have a significant increase in their reach.
Connecting your company’s site to these videos will automatically allow you to attract these people who visit your site and eventually become your online customers too.
2. The media’s role in promoting the company
The most effective way for any business to be viral is by using videos and there’s an important reason why. Video content becomes popular when people choose to post it to other people within their social networks.
The statistics show that videos have an 80% likelihood of being shared by viewers when compared with other types of content such as images and text. These figures apply to the two most popular online social networks Facebook and Instagram with a total number of users of 3.7 BILLION , or roughly half of the population!
3. Increased customer reach through higher SEO performance
The social media platform isn’t the only platform that video content receives better rankings when opposed to other types of media. Search engines such as Google have algorithms to look for relevant video content to the search query in question and provide them with the highest position if they are properly shared.
There are rows of videos which are relevant to everything the user might be searching for. Video content that is relevant to your business will allow you to get the first-page position easier and increase sales and visits to your site.
4. Improved Public Image
When you are trying to create an image of your company, the factor that matters most is the emotional reaction. Making your customers express emotions in response to your content ultimately leads to loyal customers to your brand.
Videos are among the most effective method for creating that reaction. With the appropriate message, you will easily make a lasting impression within their minds that will stick on their mind for a long period of time.
5. Converting clients who aren’t sure to sales
As we’ve discussed previously video’s ability to make a lasting impression is unparalleled when compared with any other method of distributing information. They can also be used to make a persuasive pitch that potential buyers might require when they are looking to purchase your products or services.
If a client has been exposed to your product, but isn’t sure whether they should purchase watching a video that explains the details of the product and highlights its advantages can provide them with the motivation they require. This is true for any product up to one that could cost thousand dollars.
6. Best ROI rates for all media types
Advertising is rapidly shifting almost completely towards social media platforms due to their huge range, flexibility and capacity. When it comes to the content you promote is concerned video is the most effective option.
Numerous statistical studies conducted by both public and private institutions have revealed that video content receives the highest response from the media kinds. Even companies themselves who have used video content have admitted that it is effective across any platform.
7. Improved communication of the intended message
It is a well-known fact that the most effective method of communicating is face-to one. Because of the many components that make messages the more components that you incorporate into your communication, the more effective your message is.
A video contains all of those items that include speech expressions, facial and physical expressions and body language in general. Combining all of these elements guarantees that the person watching your video knows precisely what you are planning to convey to them. This is something you cannot be certain of using any other method of communication.
8. Business can create more efficient CTAs
With the way that video content is when compared to other forms of media It makes perfect sense for companies to produce corporate videos to convey the message they want to convey to their customers.
If you’re seeking to get a prospective customer to purchase your product or services videos are the most effective way to convince them that they should buy that product. They will convey your message clearly and provide the buyer with all the necessary information to make a choice.
9. Enhances team productivity
The possibilities you are able to create videos are virtually limitless and it is a fantastic method of stimulating creativity within your employees.
Not only are you able to determine exactly what your image should appear in the video however, you also have the ability to explore the possibilities and develop a brand new type of content due to the sophisticated software currently available.
It’s a wonderful method to allow the employees of your company to do more than just hit your goals exactly as you intended and also allow them individuals to be themselves by presenting their personal stories in videos that are extremely motivating.
Conclusion
With the many advantages to reap There is no reason for any business should not create corporate videos to promote their bottom line. Since the human brain absorbs information the most efficiently via visual and audio signals videos are an effective way to communicate that every business must invest in…for their future success.
Have you thought about filming at your business?
The Little Red Journal Business Pages