Every online store should have video content.
Why? Because although online shopping requires less effort and gives greater convenience than brick and mortar store, there are still disadvantages. 56% of shoppers would like to touch and feel the product before making purchases.
To overcome this omission, eCommerce stores present detailed images and text – and, even more importantly videos. Remember that if a photograph can be worth the price of a hundred words videos are unbeatable.
We know that we require videos, but how do we create videos? Does there exist a formula for making a video that is highly effective for your business?
Yes, it is. To demonstrate the process, we’ll take examples of fake Shopify store to make fake videos for products to increase their fake sales. The method, however, isn’t fake at all.
Step 1: Establish a goal that is clearly defined
The initial step in the process of creating in any kind of video involves establishing an objective. Think about the purpose for which you’re creating this video. Are you promoting the product on a page? Are you promoting a huge sale?
To prevent confusing your message and causing confusion for your viewers to avoid confusion, each video has a singular objective. It doesn’t mean that you should have multiple goals however, it does mean that you must be able to have more than one video.
Visit our website when searching for a Shopify product video maker.
Your video will most likely be one of four similar goals:
A brand video is a way to introduce your company to visitors who are new to your site. The type of video you choose to use will communicate your identity and what you can offer anyone who visits your website. The ideal location for this type of video is your storefront, also known as the your homepage.
A product video is a way to showcase the specific product and highlight its advantages. The video will help your customers to better understand your product and obviously the most effective place for it is on the page for the product.
A testimonial video – Give your product the highest seal of approval by incorporating the words of happy customer, layered with images of your product.
An occasion video is used to announce special events in your store such as sales or new products, special holidays, and other events. Although it is contingent on the event the ideal location for this type of video is typically your homepage.
To facilitate the walkthrough we’ll produce an instructional video for the product – which is the most popular option.
After you’ve selected your purpose and have selected a specific product to show You can select the appropriate style for your video.
Step 2: Select an appropriate style
The next thing you need to consider is where you display the video. We’ve already discussed the ideal placement for each video in the store itself, it is possible that you may consider publishing it on social media sites as well in order to bring customers to your store. This is why you must determine the proportion and design that you want to present in your videos.
For instance, if you are planning to share your content or promote for advertising or sharing on Instagram it is recommended to select an Instagram template that is vertical to use for Stories or a square design for your feed. Both landscape and square templates are compatible inside the store.
Step 3: Create a cohesive message
After you’ve chosen an objective the message you send should come naturally. Remember that the message you send isn’t about your company or product, but about your potential customers. If you’re creating videos for your product the message you send should explain why this is the ideal product for the customer. If you’re explaining your store, make it clear the reason why it is the ideal location to buy.
Your video should contain one distinct message. Be sure to keep it in your mind prior to creating the video as it will simplify the video to create.
The message is likely to be your go-to shoes for a long time to come and now you can buy them for a reasonable price.
Step 4 Step 4: Make your video come to life
Step 3 is actually comprised of three sub-steps, therefore, bear with us:
Once you’ve established your purpose in terms of style, message, and style and style, you can put the pieces together to create the desired end outcome.
Video – You have established your goals You’ve written a story, Now it’s time to connect it all. When making a video about your product the product must, obviously be prominently displayed. The goal in the videos is to let the viewers get to know the product prior to making a decision to buy.
Beyond the product images Additionally, you can enhance your video by adding additional footage that is already available. For example, if you sell shoes, you can add footage of comfortable, happy buyers.
Text – Once you’ve picked your footage, you can write the text that’s going to accompany each frame. When writing your copy be aware that visuals and text must be in sync. Check that the copy matches with your video in a consistent pattern, and not random or out of the ordinary.
If you’re not sure of what you should write, return to the message you want to convey and write it in the most concise (but most memorable) manner you can.
The message should be concise and concise and communicated in a concise and convincing manner. If it’s a sales event you can add an urgency (for an exclusive time only) or a sense the exclusivity (for customers only).
Music Music can establish the tone, so be sure that it is in line with your message. Take note of the tone of your message and choose music that is in line with the tone of your message.
Step 5: Culminate using a solid frame for the outro
Your final video frame must contain your logo as well as the most important element that you convey. If it’s your call to action or your final sale, it’s probably the most significant message you can take away from your video. This isn’t a time to entice your viewers instead, it’s to clearly define to them whom you’re, the services your offering and the way they can get involved.
Step 6: Re-read your work
Okay, it’s done. You’ve put all the pieces together, and now you have a perfectly working video. Now you’ll need to ensure that everything flows seamlessly. Text, images and music must all play a role in strengthening your main message.
Rewatch and watch the video using live preview. This will ensure that the graphics and colors are in sync and align with your overall message. Don’t be afraid to revisit and tweak the video. This is why we decided that we included this feature.
Step 7: Make sure you publish your video
It’s time for money! It’s time to make your video available to the world. If you’ve made the video to promote your product it can be placed directly on your product page. In keeping with your initial objective that you could place it anywhere on your website. You could also share the post on your social networks or use the ad on your site for driving customers to your site.
It’s that simple. this.
Once you’ve learned how to make product videos on behalf of the Shopify Store, you are able to begin using these videos to efficiently guide your customers into the funnel of sales, and ultimately, boost sales.
One of the most crucial things is to choose an option that is scalable and works for your long-term success. Making videos of your products on behalf of your online store can be a long-term task that you’ll have to keep up to date throughout the time you’re coming up with new products to offer for your clients.