The combination of artistic talent and innovation has pushed Singaporean toy maker Mighty Jaxx toward establishing themselves as a well-known brand. Businessman Jackson Aw, founder of Mighty Jaxx has turned his initial investment of $20,000 into a multi-million dollar technologically-enabled, lifestyle-oriented manufacturing company by hitting each of the appropriate notes.
Jackson who is an avid collector of toys and collector, has always wanted to pursue his interests. He took one month traveling to different manufacturing facilities in China to see the process of making toys – stimulating his love and enthusiasm for designer toys after witnessing the long and exhausting work of a skilled craftsman. With a fervent desire, innovative ideas and the help of his initially skeptical parents Mighty Jaxx emerged.
Each of the business concepts that are truly unique have a tough start. The initial reaction to the Mighty Jaxx’s first concept which was”Hell Lotus “Hell Lotus” created by the renowned Singaporean artist Clogtwo was not an extremely promising beginning to the business. Invincible and driven by his determination to be successful, Jackson pressed on, having to overcome the challenges of establishing the business from beginning to finish. Growing in popularity over time, Jackson took the opportunity to slowly expand the company.
Making the most of Creativity To Be Successful
With his background in design, Jackson never slowed down in his quest for the latest innovations. He created a wide range of collectibles, ranging from classic items with a never before twist, to innovative, fresh designs that were unique bold, raw, and savage and, more importantly, that were a hit with their intended public. Working with a variety of artists designers, designers, and well-known brands across the globe to produce limited-edition collectibles increased demand for their latest releases. Riding the momentum of the market, Jackson began expanding their presence in the world market.
Growing into a Global Brand
In the present, Mighty Jaxx Australia employs over 50 people , and their products are sold worldwide across 60 different countries, however their journey isn’t over yet. Jackson has been incredibly successful to steer his company to the right direction every step. In search of taking the company to new levels, Mighty Jaxx continues to move forward, and recently secured an investment amount of SGD 6.7million to help fund the future development of the company.
Since the beginning in the new year Mighty Jaxx has gradually introduced tech-enabled collectibles into all their latest releases and is aiming at selling 5 million collectibles with tech-enabled technology all over the world by 2020. They now have the ability to authenticate their collectibles using permanently-secured digital certificates that are tamper resistant the Mighty Jaxx’s unique technology platform allows their customers to purchase the newest products with security assurance without the risk of buying counterfeit or substandard products which is a benefit to collectors since Mighty Jaxx collectibles can sell at up to 20 times its initial value on marketplaces for second-hand items. In the future, collectors can be looking forward to even new exciting projects, as the collaboration with top brands like Hasbro or Nickelodeon are in the working.
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